Client Overview
Our client is a UK-based leader in electric heating solutions, offering energy-efficient and eco-friendly heating products for both residential and commercial spaces. With a commitment to quality, sustainability, and innovation, they have built a strong reputation for delivering high-performance electric heaters that combine modern design with cutting-edge technology. The company’s growing product portfolio caters to a diverse customer base across the UK, reflecting its vision to provide affordable, efficient, and smart heating solutions for every home and business.
Building a Stronger Digital Presence
As competition intensified in the online retail and home heating sector, our client recognised that a strong digital presence was crucial to sustaining growth. Despite having a comprehensive product line and competitive pricing, the brand struggled to generate sufficient online visibility and conversions.
The company faced several interrelated challenges:
Their website suffered from low organic traffic and limited keyword rankings, largely due to technical SEO issues and incomplete product page indexing. The lack of website authority meant that client’s web pages were not ranking competitively on Google, restricting discoverability among potential buyers. Additionally, the user experience (UX) on the website required refinement, as visitors were not engaging effectively or progressing through the sales funnel.
Compounding these challenges were unmanaged paid advertising campaigns on Google and META that lacked optimisation and targeting precision. This resulted in suboptimal ad performance, wasted budget, and minimal returns. Overall, the combined impact of technical limitations, poor visibility, and ineffective advertising led to low online orders and a diminished return on marketing investment.
Recognising the need for a comprehensive, data-driven transformation, our client partnered with Thrusture’s performance marketing team to rebuild its digital ecosystem, focusing on search visibility, engagement, and measurable growth.
Implementing a Data-Driven Digital Marketing Strategy
The engagement began with a complete SEO overhaul designed to address the technical, on-page, and off-page gaps that were hindering performance. A thorough website audit identified crawlability issues, broken links, and unoptimised meta elements that affected search visibility. All product pages were indexed on Google, significantly improving discoverability and enabling better keyword targeting for client’s core product categories.
A robust keyword strategy was developed to improve search relevance across both high-intent and long-tail queries. On-page SEO improvements, including meta tag optimisation, structured data implementation, and content refinement, were combined with off-page promotions on high-authority websites to enhance backlink quality and strengthen domain authority.
Parallel to SEO improvements, the UI/UX of the website was evaluated and enhanced. Navigation was simplified, page layouts were refined for mobile and desktop responsiveness, and calls-to-action were repositioned to encourage higher engagement and conversions. These improvements collectively reduced bounce rates and increased the average time users spent on the site.
On the paid marketing front, client’s Google and META ad campaigns were restructured and actively managed to ensure higher ROI. Campaign segmentation was improved by focusing on product-specific ads, audience targeting, and conversion tracking. Bid strategies and ad creatives were optimised using performance data, while remarketing efforts helped re-engage potential customers who had shown interest but not converted.
By combining technical SEO precision, user-centric design, and data-driven advertising, the project established a cohesive and scalable digital growth strategy.
Outcomes – A Measurable Surge in Sales and Visibility
The transformation delivered tangible results across multiple performance metrics, validating the success of client’s digital growth strategy:
- £235,935 total revenue generated since September 2024.
- 1,120 total orders, including 387 orders directly from Google Ads.
- £74,079 in total sales via Google Ads from an ad spend of £14,298, reflecting a strong return on ad investment.
- Average Order Value: £211 overall, with £191 recorded via ads.
- 10% of total revenue (£23,594) earmarked as the expected ad budget to sustain future campaigns.
- Continuous year-on-year increase in online orders and revenue, driven by improved visibility and engagement across organic and paid channels.
The combined SEO and paid advertising strategies not only enhanced discoverability and authority but also contributed directly to revenue growth and improved cost efficiency.
A Scalable Digital Growth Framework
Through a unified strategy blending SEO excellence, UX enhancement, and intelligent paid campaign management, our client successfully revitalised its online performance. The brand now ranks higher across key product-related search terms, enjoys stronger web authority, and attracts more qualified traffic that converts effectively.
The implementation of a structured digital marketing framework has provided them with a sustainable and scalable foundation for continued growth. The company now benefits from transparent performance analytics, optimised ad spend, and continuous improvement mechanisms that support its long-term business goals.
With an upward trajectory in both organic and paid conversions, they have not only strengthened its digital footprint but also positioned itself as a trusted leader in the UK’s electric heating market, empowered by data, driven by optimisation, and built for digital success.
